As the art director, I led the full-scale development of a brand identity for Touchstone IQ, crafting a cohesive and impactful visual language from the ground up. This involved defining the brand’s core aesthetics, including logo design, typography, color palette, and overall visual storytelling.

I developed a comprehensive brand identity, including a versatile logo and adaptable brand elements, a detailed brand book outlining typography, color schemes, iconography, and tone of voice, as well as digital and print marketing assets like business cards, brochures, social media graphics, and ad campaigns to ensure brand consistency.